The challenge
Test Brand A had strong products and loyal customers, but almost all of its revenue came from paid ads. Category pages were thin, filters created thousands of duplicate URLs, and none of the buying guides ranked. This is placeholder text for previewing the template.
Our approach
- Fixed crawl waste from faceted navigation and duplicate collection URLs.
- Rewrote the top 40 category pages around real shopper questions.
- Published buying guides linked to the products they help sell.
Organic is now our most profitable channel, and it keeps growing without extra ad spend.
The results
| Metric | Before | After |
|---|---|---|
| Organic keywords | 1,240 | 5,880 |
| Monthly organic traffic | 18,400 | 36,100 |
| Monthly organic revenue | $21.5K | $52K |
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